Born on the Bayou
Unplugged Outdoors started with a simple belief: the best memories are made off-grid. As a family-owned brand rooted in the heart of Louisiana, our journey began under the cypress canopies and along the winding bayous that define our home. We aren't just making apparel; we're crafting the gear that accompanies you on every sunrise hunt, every quiet fishing trip, and every family campfire. Our story is one of heritage, quality, and a deep-seated love for the wild landscapes of the South and abroad.
James & Wendy Luce
Founders of Unplugged Outdoors
Our Core Values
Uncompromising Quality
We source only the best materials to ensure our gear stands up to the rugged, humid, and unpredictable environments of the outdoors.
Rooted in Community
Culture is at our core. We actively give back to the wetlands, the Nature Conservancy, and other projects that keep our outdoor heritage alive.
The Great Unplug
Nature is the ultimate reset. Our mission is to inspire everyone to log off, step outside, and rediscover the wild world.
The Luce Family
FOUNDERS & LOUISIANA NATIVES
We are the family behind Unplugged Outdoors. Our story began on the road while travel nursing, fueled by a shared passion for the woods, desert, mountains, and waters of our great nation. We believe that getting outside should be simple, rugged, and deeply personal. Every piece we design is built for the outdoorsman who values heritage as much as performance. From our family to yours, we create gear that helps you unplug and find your center in the wild, while giving back to those who inspired us.
Inspired by the Wild South
From the cypress swamps to the desert mesas.
Our designs are deep-rooted in the landscapes we call home. Every thread reflects the resilience of the wetlands and abroad, and the stories told beneath the canopy of our local forests. We build for those who find their true selves where the pavement ends.